For the general marketer, the main difference to understand between a PNG and JPG is that a PNG can have a transparent background and is generally larger and higher quality. A JPG can’t have a transparent background so they are always in the shape of a rectangle or square with a solid background.īest use = rectangle or square photos and photographs on your website. On the web, you want your images files to be as small as they can be so your site loads quickly, but large enough to still appear crisp and not pixilated. JPGs can be optimized, when saving them out of photoshop, to find the perfect balance of small file size and high quality. JPG (or JPEG) is a raster image that is often used for photographs on the web. Different image file extension types and the best use for each: JPG Therefore, it is important that you save raster files at precisely the dimensions needed to eliminate possible complications. This is why altered photos may appear pixilated or low resolution. When stretched to fit a space they weren’t designed to fill, their pixels become visibly grainy and the image distorts. Almost all of the photos found on the web and in print catalogs are raster images. JPEGs, GIFs and PNGs are common raster image types. Raster images use many colored pixels or individual building blocks to form a complete image. Whether you opt to flatten the layers of your file or choose to retain each one will determine the image type. However, depending how a PDF is originally created, it can be either a vector or a raster file. Your company logo and brand graphics should be created as a vector and saved as a master file so you can use it with smaller items such as your business card and letterhead, but also on larger surfaces, such as your van wrap. Constructed using mathematical formulas rather than individual colored blocks, vector file types such as EPS, AI and PDF* are excellent for creating graphics that frequently require resizing. Vector images, allows for more flexibility. As a marketer, understanding the importance and role of different image file types is essential to ensuring your brand is properly represented. However, that request is often met with blank stares or responses like “can’t you just pull the logo from my site?”. When starting off a project, one of the first things we request from the client is a vector file of their logo. If you’re confused over the difference between the many file types, you’re not alone!
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